According to a report by PMX Agency, the luxury market is still growing and in 2015 the global sale of luxury goods was worth £216 (€251 billions). This report also reveals the most successful luxury brands online measuring site visits, brand searches and social media engagement within the luxury apparel market.
The data shows that only the followed brands count for a staggering 78.5% of traffic to the luxury category:
9. Louboutin: 1.8%
8. Hermès: 2.1%
7. Burberry: 4.1%
6. Chanel: 4.2%
5. Gucci: 5.3%
4. Louis Vuitton: 9.5%
3. Coach: 12.0%
2. Michael Kors: 18.5%
1. Ralph Lauren: 19.2%
